Asia

Royal Caribbean Asia celebrates 10th anniversary

In:
11Jul2017

Royal Caribbean Cruises (Asia) Pte Ltd. celebrated its 10th anniversary last week with a celebration in Singapore at Clifford Pier, together with more than 150 trade, media, corporate and government partners from the region.

Guests in attendance were regailed with a look at the milestones reached over the past 10 years, from the first ship Rhapsody of the Seas’ arrival in 2007 to the most recent homeporting of Asia’s largest Ovation of the Seas in Singapore this year. In addition, the new TVC ‘Where Everyone Gets What They Need’ was unveiled, while guests got a virtual experience of Royal Caribbean’s most popular features from the new head-mounted display (HMD) VR headset – the ‘Holideck’ – on display.

Sean Treacy, Royal Caribbean’s Managing Director for Asia Pacific, thanked their team and travel partners for all of their support, "The last 10 years have seen Royal Caribbean flourish tremendously, having expanded our regional footprint from just one office in Singapore to six across Asia Pacific, and from one to three ships for our fleet in Singapore today. We are committed to continue bringing innovative and quality ships and growing Royal Caribbean as the top vacation choice for travellers in the region."

Royal Caribbean to use virtual reality with new marketing campaign

In:
Category: 
10Jul2017

Royal Caribbean Asia is looking to use virtual reality to help show potential cruisers what a cruise experience is all about.

Using Royal Caribbean's new head-mounted display (HMD) virtual reality (VR) experience, dubbed the "HoliDeck", guests can be transported onto a Royal Caribbean International ship and experience these and other Royal Caribbean’s most popular features, without going out to sea. Viewers can choose a variety of interactive games, videos and images from the ‘HoliDeck’ 360° spherical virtual space to explore in depth the entertainment, accommodation and dining options onboard such as the skydiving simulator, Two70 high-tech entertainment space and Main Dining Room, with highly realistic visual effects.

The ‘Holideck’ will soon be available at Royal Caribbean’s booth at the upcoming NATAS Travel Fair in August and other roadshows, as a demo tool for customers to get a virtual taste of the Royal Caribbean cruise experience. The company is also distributing cardboard VR headsets that play a VR video showcasing key features like the Royal Promenade, ice show, skydiving simulator, SeaPlex and Loft Suite, to its key agents in Singapore as well as its International Representatives in the region as the latest sales toolkit.

This is part of Royal Caribbean’s new marketing campaign ‘Where Everyone Gets What They Need’, launched today with a TVC as well to mark the start of its 10th anniversary celebrations in Singapore. The TVC centers on the concept that a Royal Caribbean cruise is an enjoyable and hassle free holiday that appeals to multi-generational families, couples and singles. The line “You Can’t Always Get What You Want” from the Rolling Stones classic hit is playfully quashed here by the truly ‘one size fits all’ Royal Caribbean holiday, where all guests can indeed get what they need with the wide range of activities, from the aspiring North Star elevated glass capsule to bumper cars and DreamWorks Entertainment for instance.

Royal Caribbean signs new partnership with Singapore Tourism Board to grow fly-cruise market

In:
Category: 
06Mar2017

Royal Caribbean, Changi Airport Group and the Singapore Tourism Board signed a new multi-million dollar marketing deal to promote cruising out of Singapore to passengers on Royal Caribbean’s Ovation of the Seas and Voyager of the Seas.

In a press release, the three entities indicated they intend to bring in about 45,000 tourists flying in to Singapore for a cruise on Royal Caribbean's Ovation of the Seas and Voyager of the Seas between March and June. The partnership is expected to generate more than S$26 million in tourism dollars over this period, it added.

Royal Caribbean also said it will increase the number of homeported sailings in Singapore. The cruise line will have its longest deployment of ships in Singapore from 2017 to 2019, and Ovation of the Seas will also be docked at the Marina Bay Cruise Centre for its first season in Singapore.

“The announcement of Royal Caribbean’s longest deployment for the next three years is a reflection of how multi-sector collaborations like these are vital to developing the local and regional cruise industry. It is these partnerships that enable Royal Caribbean to bring bigger and more innovative ships to Singapore, enhancing the cruise experience for travelers and ultimately growing the industry here,” said Sean Treacy, Royal Caribbean’s managing director for Asia Pacific.

This is the second partnership between Royal Caribbean and the STB and Changi Airport Group, which was signed in August 2015. Royal Caribbean indicated that deal attracted 40% more visitors than its target goal.

The partnership can be extended for subsequent years if it proves to be successful.

Royal Caribbean to call at the Kingdom of Tonga for the first time

In:
26Sep2016

Royal Caribbean announced it will offer cruise stops at the Tongan ports of Vava'u on December 12, 2016 and Nuku’alofa on December 13, 2016 for the very first time.

Radiance of the Seas will offer these new stops in the 2016/2017 cruise season, as part of a 13-night South Pacific, Fiji and Tonga journey.  The cruise begins in Sydney on December 3 2016, and calls at the Isle of Pines in New Caledonia, Lifou in the Loyalty Islands, Suva and Lautoka in Fiji, as well as Tonga, before arriving in Auckland. 

The two new destinations offer a host of experiences unique to Tonga for guests to enjoy, such as the islands of Vava’u are renowned for their coral gardens and sparkling lagoons, while Nuku’alofa, capital of Tonga and home to the only royal family in the Pacific Islands, is a thriving hub of island charm and regal tradition. Guests will have the opportunity to explore the islands further with a range of optional excursions, including whale-watching and snorkeling in Vava’u and a cultural tour in Nuku’alofa.

"We’ve had our eye on Tonga as a destination for our guests for some time, with its vibrant culture, diverse marine life and stunning natural beauty," says Adam Armstrong, managing director for Royal Caribbean International in Australia and New Zealand.

"Radiance of the Seas is the perfect size for us to explore new ports in our region, paving the way for a number of new, exciting destinations for our guests."

Royal Caribbean announces longest-ever Singapore with three of Asia's largest cruise ships

In:
Category: 
10Aug2016

The largest cruise ships in Asia, Ovation of the Seas, Mariner of the Seas and Voyager of the Seas, will be back in Singapore from October 2016 through May 2017 to offer Royal Caribbean's longest-ever homeporting season in Singapore.  The season will run for eight months, totalling 55 cruises and will bring about 200,000 guests to ports in Southeast Asia.

Photo by Royal Caribbean International

The 2016-2017 cruise season will see a 30% increase in Royal Caribbean's capacity in Southeast Asia over last year.

Ovation of the Seas, which is Asia's largest and newest cruise ship, will be back in March to April 2017 with a total of 10 new sailings, comprising three to five nights to Penang, Phuket, Bangkok (Laem Chabang) and a 12-night one-way cruise to Tianjin with calls at Ho Chi Minh City (Phu My) for an overnight, Hue/Danang (Chan May), Hong Kong and Seoul (Incheon).

Mariner of the Seas will offer 39 sailings until next March, ranging from three to seven nights to popular destinations such as Penang, Langkawi, Kuala Lumpur (Port Klang), Phuket, Bangkok (Laem Chabang) and Ho Chi Minh City (Phu My). The new itineraries for the season are the 3-night Penang Weekend Cruise which will feature night touring and the 4-night Phuket Cruise.

Voyager of the Seas is returning in May 2017 to offer six sailings of three to five night Southeast Asian itineraries to Kuala Lumpur (Port Klang), Penang, Phuket and an 8-night one-way cruise to Hong Kong, with stopovers at Bangkok (Laem Chabang) for an overnight, Ho Chi Minh City (Phu My) and Nha Trang.

Royal Caribbean launches new marketing campaign in Hong Kong

In:
Category: 
15Mar2016

Royal Caribbean launched a new marketing campaign in Hong Kong, entitled "Cruise Extraordinary."

The new campaign is designed to show the cruise line's imaginative approach to cruising in the Chinese market and will be shown in targeted television and print ads.

Royal Caribbean wants to highlight the experiences guests can enjoy onboard that give are all about enjoying oneself on a Royal Caribbean cruise.

The new TV commercial was shot onboard Quantum of the Seas and Voyager of the Seas during actual cruises.

The commercial includes a cast of 200 actors and cost tens of millions of Hong Kong dollars and is aimed at guests who are looking for a different vacation adventure.  

Balwin Yeung, director of sales and marketing of Royal Caribbean Cruises Hong Kong said, “As the market leader in Hong Kong, this year Royal Caribbean has adopted a more visible positioning on the market with aggressive advertising and sales strategies to appeal to customers looking for something truly special.”

The commercial will be aired in Hong Kong starting from today and will work hand in hand with messages in other media to create more touch points for consumers to get a taste of the cruising experience.

Royal Caribbean's Radiance of the Seas skips stop in Bali due to terrorism concern

In:
10Mar2016

Royal Caribbean has cancelled a scheduled stop in Bali for Radiance of the Seas on Thursday, March 17, 2016, due to travel advisories that warn of a potential terrorist attack.

Instead of making the stop in Bali, Radiance of the Seas will remain at sea for an additional sea day.

Royal Caribbean issued a statement to guests that apologized for the change in itinerary.

"Our guests’ vacation time is precious and we did not take these decisions lightly. The safety of our guests and crew is always our foremost concern."

"We will continue to monitor the security situation in Indonesia and will notify guests or their travel agents if there are changes to future sailings that visit Indonesia."

Could Royal Caribbean have an Oasis class cruise ship based in Asia in 2018?

In:
Category: 
07Mar2016

A new report seems to indicate Royal Caribbean is making plans to have one of its Oasis class cruise ships make stops in Japan in 2018.

The Nikkei Asian Review is reporting that Royal Caribbean will have an Oasis class ship call in Japan.  Currently, there is no indication which ports will see this ship, since no ports can currently handle a ship of that size.

Royal Caribbean is feeling out various ports, such as Yatsushiro, Kumamoto Prefecture, in western Japan, on their willingness to make upgrades.

Royal Caribbean Cruises currently owns two Oasis-class cruise ships and is scheduled to take delivery of two more -- one this year and the other in 2018.

Royal Caribbean expects 10,000 passengers next year in Indonesia

In:
Category: 
16Oct2015

Royal Caribbean is expecting to book 10,000 Indonesian cruise passengers next year, which would represent double-digit growth for the region.

The Jakarta Post reports Royal Caribbean saw 5,500 Indonesian passengers on its ships last year and has experience a growth rate of at least 5 percent in Indonesian passenger numbers since 2013.

Globally, Indonesia is the second-biggest cruise market after China although no cruise ships embark passengers there.

Most Indonesian passengers board a Royal Caribbean cruise at Singapore. Royal Caribbean managing director for Singapore and Southeast Asia Sean Treacy said Indonesians enjoy cruises that visit Kuala Lumpur, Malaysia, and Phuket, Thailand.

The Transportation Ministry recently issued a ministerial regulation that finally allowed foreign cruise ships to pick up and drop off tourists in selected Indonesian ports, such as Tanjung Priok, Jakarta, and Belawan, North Sumatra in a bid to boost the tourism sector. 

Royal Caribbean signs deal with Singapore to create regional cruise hub

In:
Category: 
17Aug2015

Royal Caribbean has signed a multi-million dollar marketing deal with the Singapore Tourism Board and Changi Airport Group to promote cruises from Singapore.

The new deal runs between 2015 and 2018 and is expected to attract over 170,000 foreign visitors to Singapore to take a Royal Caribbean cruise, which should constitute growth of over 50 percent.

Royal Caribbean will be increasing the number of cruises from Singapore during this same period, to over 40 a year.  Mariner of the Seas is currently offering cruises from Singapore at a pace of about 30 cruises per year.

Mariner of the Seas' next Singapore season which will be the largest ever starting from this October, will feature more long cruises of seven to 15 nights, aimed at attracting more overseas fly-cruise guests.

The new marketing campaign will consist of research studies and channel development activities in markets around the world, including India, Indonesia, Malaysia, Philippines, China, Hong Kong, Japan, Korea, Taiwan, Australia, Europe and North America.

Royal Caribbean managing director for Singapore and Southeast Asia, Sean Treacy, commented on the deal, "Having deployed ships here regularly for the last seven years, Royal Caribbean now looks forward to its next phase of significant growth in Singapore. Our three-year deployment plan is our strongest commitment ever to this market and we see great potential in Singapore as a source market and regional cruise hub. We highly appreciate this collaboration which will be a tremendous support for our business goals in Singapore and Southeast Asia, as well as the strong efforts of the Singapore Government for being so proactive in driving the cruise business in the country."

Providing a link between Royal Caribbean International, Singapore and its regional neighbors is Changi Airport’s strong connectivity to 320 cities worldwide, along with some 6,700 weekly flights, giving Singapore a strategic advantage to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia.

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