Royal Caribbean signs new partnership with Singapore Tourism Board to grow fly-cruise market
Royal Caribbean, Changi Airport Group and the Singapore Tourism Board signed a new multi-million dollar marketing deal to promote cruising out of Singapore to passengers on Royal Caribbean’s Ovation of the Seas and Voyager of the Seas.
In a press release, the three entities indicated they intend to bring in about 45,000 tourists flying in to Singapore for a cruise on Royal Caribbean's Ovation of the Seas and Voyager of the Seas between March and June. The partnership is expected to generate more than S$26 million in tourism dollars over this period, it added.
Royal Caribbean also said it will increase the number of homeported sailings in Singapore. The cruise line will have its longest deployment of ships in Singapore from 2017 to 2019, and Ovation of the Seas will also be docked at the Marina Bay Cruise Centre for its first season in Singapore.
“The announcement of Royal Caribbean’s longest deployment for the next three years is a reflection of how multi-sector collaborations like these are vital to developing the local and regional cruise industry. It is these partnerships that enable Royal Caribbean to bring bigger and more innovative ships to Singapore, enhancing the cruise experience for travelers and ultimately growing the industry here,” said Sean Treacy, Royal Caribbean’s managing director for Asia Pacific.
This is the second partnership between Royal Caribbean and the STB and Changi Airport Group, which was signed in August 2015. Royal Caribbean indicated that deal attracted 40% more visitors than its target goal.
The partnership can be extended for subsequent years if it proves to be successful.