Royal Caribbean launches new marketing campaign in Hong Kong

Matt Hochberg

Royal Caribbean launched a new marketing campaign in Hong Kong, entitled "Cruise Extraordinary."

The new campaign is designed to show the cruise line's imaginative approach to cruising in the Chinese market and will be shown in targeted television and print ads.

Royal Caribbean wants to highlight the experiences guests can enjoy onboard that give are all about enjoying oneself on a Royal Caribbean cruise.

The new TV commercial was shot onboard Quantum of the Seas and Voyager of the Seas during actual cruises.

The commercial includes a cast of 200 actors and cost tens of millions of Hong Kong dollars and is aimed at guests who are looking for a different vacation adventure.  

Balwin Yeung, director of sales and marketing of Royal Caribbean Cruises Hong Kong said, “As the market leader in Hong Kong, this year Royal Caribbean has adopted a more visible positioning on the market with aggressive advertising and sales strategies to appeal to customers looking for something truly special.”

The commercial will be aired in Hong Kong starting from today and will work hand in hand with messages in other media to create more touch points for consumers to get a taste of the cruising experience.