Royal Caribbean extends partnership with Mood Media to provide on-board overhead music
Royal Caribbean extended its deal with Mood Media Corporation to be the sole provider for all the on-board, overhead music for Royal Caribbean's new Quantum class cruise ships.
Mood has provided the sound for Royal Caribbean ships in 220 distinct zones of music across 12 ships since 2007. In creating Royal Caribbean’s on-board sound, music designers carefully capture the global, exploratory nature of the company and its guests by blending traditional classics and contemporary favorites with hand-picked Italian, Spanish, French, English and Asian selections.
Additionally, Mood now provides music to the smart ship via 14 players covering 28 zones (gym, spa, smaller themed restaurants and larger dining halls, café, casino, pool deck, discotheque and more). One featured program is the highly customized RCC playlist, “Royal Caribbean Core.” The music straddles the line between familiar mainstream pop and hip indie pop to convey exhilaration and adventure. The tracks feature “seize-the-day” lyrics and a feeling of momentum from artists like Fitz and the Tantrums, U2 and Coldplay.
Royal Caribbean Vice President of Entertainment, Nick Weir, commented on the new deal, "After years of experience working with Mood Media as a music provider to our fleet, we knew we were placing our ship in good hands. The team was a key contributor in achieving the big picture experience we envisioned for our 21st century patrons"
“Royal Caribbean ascended above its competitors within the tourism industry because they value the importance of creating a holistic cruise experience that truly touches all sensory touch points for their loyal guests. They certainly took that mindset to another level with the new Quantum Class, and it’s a very exciting time for them,” said Ken Eissing, President of Mood Media – North America.