Royal Caribbean targeting Scottish cruisers
Royal Caribbean says people from Scotland are the biggest spenders on cruise ships among Great Britain, given that they book more expensive staterooms and spend more onboard.
Royal Caribbean UK managing director Stuart Leven indicated Royal Caribbean will now try to lure more Scots to book a Royal Caribbean cruise by launching a new development fund to encourage more travel agents to sell cruises.
Leven said the new direction came ahead of the cruise line adding billions of dollars in new cruise ships over the next four years.
Royal Caribbean will bring Anthem of the Seas to Southampton when she debuts in April 2015, which will mark a new effort by Royal Caribbean to appeal to the UK cruising market.