Royal Caribbean awards UK brand contract to Lexis
Royal Caribbean has awarded Lexis a four-way pitch for the UK and Ireland account.
Lexis will manage the Royal Caribbean UK's corporate, consumer and crisis PR as well as raising its the awareness amongst a ‘new to cruise’ consumer audience, by tackling misconceptions of cruise vacations.
Royal Caribbean UK's PR was previoulsy managed by Siren Communications.
Royal Caribbean UK & Ireland Director of Marketing, Jo Briody, commented on the deal with Lexis, "Lexis impressed us with its understanding of our core challenges and with its creativity. We are leading change in the cruise industry and want to take a fresh approach to our communications. Lexis shares our passion for the brand and demonstrated the ability to challenge misconceptions and positively influence people outside of the cruise sector."