In a survey of cruise booking sites, Royal Caribbean came in first place for overall effectiveness.
Royal Caribbean beat out other cruise lines and booking sites such as Celebrity Cruises, Carnival, CruisesOnly, Expedia, Holland America, Norwegian Cruise Line, Orbitz; Princess and Travelocity.
In addition, Royal Caribbean also came in first place for brand impact and performance index.
According to those that took the survey, Royal Caribbean is seen as exciting, fun, having good service, and being trustworthy, which led to it having the top brand impact score.
Royal Caribbean significantly outperformed all but Carnival and Princess in the overall rankings.
The study also looked at the mobile technology and social networking habits of respondents to determine which sites are building the best multi-channel digital relationship, across web, mobile and social.
