How Royal Caribbean named Quantum of the Seas and Anthem of the Seas

In:
05Feb2013

Wonder how Royal Caribbean named its two newest cruise ships, Quantum of the Seas and Anthem of the Seas?  Royal Caribbean CEO Adam Goldstein shared some insight into the process.

According to Goldstein, Royal Caribbean worked with a naming consultant that provided several different names to consider (probably the list looked a lot like these).  The names offered a few different takes on the ship name including experiential names, cosmopolitan names, leading edge names and more.  However, the name Quantum fit the tone Project Sunshine Steering Committee was looking for.

After each member of the team voted on paper, the consensus reached was almost unanimous to Quantum of the Seas and Anthem of the Seas.

Goldstein feels that the names represent what the ships will hopefully offer guests, "The word anthem is defined as a song of praise and Anthem of the Seas is indicative of many of the best qualities and features of Royal Caribbean International. Quantum represents a step change in cruising and anthem is a song of praise for that step."