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Royal Caribbean strikes deal with MGM Resorts International to combine loyalty programs
Royal Caribbean announced today that it is partnering with MGM Resorts International to create a strategic relationship that will offer members of both loyalty programs opportunities to more rewards.
Members of Royal Caribbean's Crown & Anchor Society and MGM's M life will receive new offers and benefits starting in January 2013.
Crown and Anchor Society member will receive M life offers and benefits such as pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on Tier Level.
Likewise, M life members will receive offers with a range of benefits when sailing with Royal Caribbean. As members advance to the next M life Tier Level, their cruise offers and benefits will grow.
Royal Caribbean executive vice president of Global Sales and Marketing, Lisa Bauer, commented on the deal, "Whether on land or at sea, Crown & Anchor Society and M life members will enjoy unprecedented recognition for their dedication to our brands. We are delighted to be an M life preferred partner and welcome M life members aboard to experience our world-renowned Gold Anchor Service, innovative cruise ships, unexpected onboard amenities, and unforgettable itineraries to exciting destinations.”