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Royal Caribbean among leading websites in most visits in travel category
comScore, Inc, a company that measures Internet statistics, released its monthly analysis of web activity in the United States at the top online properties for June 2011 based on data from the comScore Media Metrix service. Summer seems to have propelled the Travel category of websites as several Travel subcategories ranked among the top-gainers in June.
Within the surge came 116 million people visiting the Travel category in June, a record for the category, and of particular interest is the Ground/Cruise sites saw the strongest gains, up 14 percent to nearly 13.5 million visitors.
- Amtrak.com 2.6 million visitors (up 14 percent)
- FirstGroup plc 2.2 million (up 22 percent
- Carnival Cruise Lines 1.5 million visitors (up 9 percent)
- Royal Caribbean 1.1 million visitors (up 19 percent)
"Summer getaways were clearly top-of-mind for many Americans in June, sending millions of people to hotel, cruise, car rental and travel agent sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "And with school letting out for the summer, parents turned to the web to shop for ways to keep their kids active with sporting goods and other fun activities."