Royal Caribbean values travel agents for their efficency

In:
21Jun2011

Royal Caribbean’s senior vice president of sales and trade support and services, Vicki L. Freed, believes travel agents play a vital role in selling Royal Caribbean cruises still.

In an interview with Travel Market Report, Freed indicated that Royal Caribbean still values the role travel agents play in today's market, “We look at travel agents as a very efficient cost of distribution.  You can’t look strictly at cost per transaction. It really has to be looked at as a value that the travel agent brings to us.”

In addition, the knowledge a good travel agent can have will often be helpful to the customer, "Travel agents bring value because oftentimes the consumer comes in thinking they want a certain type of vacation and a knowledgeable travel agent can say, ‘I think I have a better alternative.’".