Royal Caribbean International received recognition for its innovative information technology initiatives onboard the global cruise line's largest and most revolutionary ship, Oasis of the Seas during last week's InformationWeek 500 Conference. Taking place in Monarch Beach, Ca. more than 500 companies were in attendance to discuss how technology innovation was being used to advance the agenda of business. During the awards gala, the cruise line was awarded a ranking of 41 out of a list of 500 companies for the most innovative uses of technology as well as a coveted spot on InformationWeek Magazine's 20 Great Ideas to Steal list. In addition, Royal Caribbean won the best in Customer Intimacy award.
"This special recognition is truly a testament to Royal Caribbean's continued dedication to innovation, and a reflection of true business and IT collaboration," said Bill Martin, vice president, Chief Information Officer, Royal Caribbean Cruises LTD. "I am extremely proud of our employees for their hard work and the sacrifices everyone made to build this incredible ship which has drawn so much attention in the travel industry."
Royal Caribbean achieved the recognition, and the spot on InformationWeek Magazine's "20 Great Ideas to Steal" list for its innovative uses of digital signage aboard Oasis of the Seas. The signage consists of a network of more than 300, 46-inch monitors strategically placed around the ship to provide information and improve the guest experience. The displays vary from passive screens with safety demonstrations and information on guest activities to fully integrated and interactive touch panels that provide real-time information regarding amenities on the ship such as the capacity at the dining venues. In addition, to support the global nature of the guest mix, the digital signage supports multiple languages, including English, Spanish, French, Italian, German and Portuguese.