Royal Caribbean and other cruise lines encourage early booking

In:
28Jun2010

The cruise industry as a whole wants you to book your next cruise vacation early, rather than later.  At the recent annual UK Cruise Convention, cruise lines including Royal Caribbean held a summit regarding cruise pricing and defended their pricing strategies.  Royal Caribbean General Manager Jo Rzymowska felt that the value of cruising should be more important than the pricing structure, "What ships offer today is phenomenal, we just don't focus on it".

The recent trend has been to have some great deals for last minute bookings but some in the cruise industry want the industry to give more incentive to book early rather than wait for a last minute deal.  Furthermore, the cruise industry needs to give customers reason to book early.  Cruise experts claim that booking early allows for better deals on airfare as well.